Overview
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Best Analytical tool
Great platform to generate visually-appealing data reports!
A great Business Intelligence tool developed by Google
Numbers to Visualization ...
Your First step to data visualization
Marketing Agency Employee
Simple dashboards quick and easy
Google Data Studio is quite robust and worth a look
Great for not-so-complex analytics and dashboards
Solid software with interactive charts
Google Data Studio is fast and flexible, getting better with each release, and very stable / reliable. Good value and ROI.
Review Google Data Studio
Google Data Studio: Easy to pick up, and super powerful
Easy and Free to use
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Pre-built visualization formats (heatmaps, scatter plots etc.) (49)9.393%
- Customizable dashboards (50)9.292%
- Report sharing and collaboration (50)6.565%
- Report Formatting Templates (49)5.151%
Reviewer Pros & Cons
Pricing
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
BI Standard Reporting
Standard reporting means pre-built or canned reports available to users without having to create them.
- 8.2Pixel Perfect reports(35) Ratings
Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.
- 9.2Customizable dashboards(50) Ratings
Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.
- 5.1Report Formatting Templates(49) Ratings
Ad-hoc Reporting
Ad-Hoc Reports are reports built by the user to meet highly specific requirements.
- 7.4Drill-down analysis(42) Ratings
Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.
- 8.3Formatting capabilities(46) Ratings
Ability to format output e.g. conditional formatting, lines, headers, footers.
- 3Integration with R or other statistical packages(23) Ratings
Integration with the open-source R predictive modeling environment.
- 6.5Report sharing and collaboration(50) Ratings
Report sharing and collaboration is the ability to easily share reports with others.
Report Output and Scheduling
Ability to schedule and manager report output.
- 9.2Publish to Web(44) Ratings
- 7Publish to PDF(43) Ratings
- 8.1Report Versioning(31) Ratings
Report versioning is the assignment of version numbers to each version of a report to help in tracking.
- 4.7Report Delivery Scheduling(34) Ratings
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
- 8.7Delivery to Remote Servers(18) Ratings
Ability to deliver reports to remote servers
Data Discovery and Visualization
Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.
- 9.3Pre-built visualization formats (heatmaps, scatter plots etc.)(49) Ratings
Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.
- 9.4Location Analytics / Geographic Visualization(46) Ratings
Location analytics is the visualization of geographical or spatial data.
- 8Predictive Analytics(24) Ratings
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Product Details
- About
- Tech Details
- FAQs
What is Looker Studio?
Looker Studio vs. Looker
Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.
Looker Studio Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(267)Attribute Ratings
Reviews
(1-8 of 8)Simple dashboards quick and easy
- Simple data integration from files.
- Create calculated fields using data (for metrics).
- Plot charts and tables quickly.
- Organize everything in a dashboard.
- Easy sharing.
- Data preparation.
- Custom integrations.
- Combine sources with recurrent process.
Google Data Studio : Free, Convenient, Easy to Use
- Free.
- Easy to use, like the rest of Google Docs.
- Integrates with hundreds of data sources.
- Calculated fields are clumsy.
- No variables/data storage.
- Not a BI/computational tool, visualization only.
Google Data Studio is not a BI tool. It doesn't pretend to be one either, but that means you need to carefully think through what kinds of data you're going to be visualizing, and doing that pre-processing BEFORE your data gets to Google Data Studio.
- Ease of creating data visuals - you don't need to be an expert to manipulate the charts
- Ease of adding and removing data sources from a wide range of sources - google products, spreadsheets, etc
- Ease of sharing your reports with a URL link that anyone can access and use
- Ease of reproducing reports and templates for client-like work or recreating the same report for a different data source, like GA property
- The ability to calculate custom metrics is limited. Unfortunately, you can't apply a "filter" to a custom metric, which has been a major road block for our org lately
If a user is looking for a tool that will connect several custom data sources or making very advanced data visualizations, GDS is more than likely not a good option. It is limited with its connections and calculated metrics, as well as the type of visualizations you can create.
Looking for a FREE Data Visualization tool? Then Google Data Studio (P.S. Free For a Reason)
Our team's marketing department frequently looks at reports and dashboards to see leading and lagging KPIs across each platform.
Google Data Studio allows us to view all our data sources in one location, track A/B multivariate tests with WoW and MoM data, and makes it easy to make decisions and conducts tests as the data is presented in an easy-to-consume format.
- Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
- Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
- It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
- While Google Data Studio has a resources (video tutorial) tab, it's very basic. The tutorials state navigational answers to exploring around the site, setting up data connections, and creating calculated fields. The videos are outdated 2016 and older and rarely dig into the actual building of reports and dashboards, especially with Google-owned products.
- In order to connect solutions outside Google's products such as 3rd party tools, you need to pay a subscription to a 3rd party service to connect the data. The two main companies (Supermetrics, Power My Analytics) help you connect these 3rd party tools through their subscription services.
- Notification of data connections being removed. On a few occasions, I will enter Google Data Studio only to find out there is missing data and that I need to reconnect a data source. While this doesn't happen too often it would be ideal to be notified so I can fix this right away rather than be notified by a team member that the connection is broken.
Google's BI tool is slowly capturing the market
- Drag and drop your metrics and dimensions and you will get the report, the interface is super clean and it calculates real quick.
- Scheduling the report: you can schedule the process of downloading the report in PDF and sending it to you or your customers weekly/monthly.
- Frequent updates from Google makes this tool a go-to tool compared to other BI tools. You can also try the free version and it is amazing.
- One of the biggest drawbacks is that it requires connectors. Data Studio is a great tool as long as you connect Google products/separate files (Excel ), but when it comes to connecting third-party integrations, it's either complicated or not yet available.
Google Data Studio: a half-baked product with good potential.
- Quick visualization for real-time Google Analytics numbers.
- Calculations between GA metrics.
- Easy report distributions.
- Having green/red arrows to show how a metrics is fluctuating vs a defined period.
- Having control box or dials to switch between weekly and monthly views or filtering lists on different levels.
- The module to control external sources is awful and very complex and unreliable. Stick to GA data for now or use another tool such as Klipfolio to gain time.
Highly Customizable & Easy to Read
- Highly customizable
- Easy to read graphs
- Modern/sleek look
- Should provide some templates/direction for those who don't want to (or can't) start from a clean slate
- Additional integrations to provide a well-rounded story
- The integration offering is robust and I've yet to run into a situation where we were not able to get our data into Google Data Studio
- Creating a beautiful report can be done with minimal training
- Sharing a report and determining the permissions takes seconds which is especially valuable when someone wants to see something quickly
- We often have data fields that have multiple values separated by commas. Some BI tools provide options to visualize that data as a group or as individual data points. Unfortunately, I've yet to find a simple way to do this in Google Data Studio
- Copying a report is, surprisingly, different from other Google Suite tools. Continuity is difficult in a company the size of Google but it's still disappointing.
- Forgiveness could be improved when it comes to configuring the data resource. Often, sometimes 20+ minutes can be wasted on a 1 second mistake. This could be a user error but it's one that I haven't found an easy answer for.
This being a free tool, I've found that a lot of advanced functionality we enjoy using in other BI tools is lacking in Google Data Studio. Therefore, if you really want to dig into data, it may not be the right fit for you.